Event Marketing
We don't organise events just to fill a room.
We use physical experiences to create attention, content, relationships and business value. Event production is one of the capabilities inside event marketing. The event is the tool. The business result is the point.
1,980event shoots and productions since 2012
- 01Objective
- 02Audience
- 03Idea
- 04Guests
- 05Experience
- 06Content
- 07PR
- 08Distribution
- 09Result
This is the difference between event production and event marketing. Every project begins with: why are we doing this, who should attend, what should they understand, remember, photograph and post, what should media publish, and what should the business receive afterward.
Strategy & concept
- Event strategy
- Event concept
- Launch strategy
- Creative direction
- Budgeting
- KPI framework
Production
- Venue selection
- Location scouting
- Technical production
- AV, sound, lighting
- Stage, screens, LED
- Decor and set design
- Event branding
- Permits
Guests
- Guest journey
- Registration
- Guest list
- VIP management
- Influencers
- Press invitations
- Hostesses and event staffing
- Security
Content & PR
- Photography
- Videography
- Same-day content
- Livestreaming
- Press coverage
- Post-event content
- KPI reporting where applicable
KPI
Events designed around measurable objectives.
We do not guarantee results. We design events around measurable objectives and report on what was agreed.
- Attendance
- Qualified guests
- Media attendance
- PR publications
- Social reach
- Video views
- Content volume
- Influencer publications
- Leads and registrations
- Product trials
- Brand exposure
