COACH Backstage with Tiny Tempah

COACH

COACH Backstage with Tiny Tempah

Client
COACH
Year
2016
Location
Dubai
Services
Brand event production, Artist coordination, Spark Booth, Photo, Content

What was the task?

Turn a brand night into something guests would film themselves, with the logo in frame every time they did.

What did Spark do, and why?

The neon brand sign sat directly behind the artist so every phone in the crowd framed the logo. A Spark Booth worked the crowd with branded prints and instant digital copies.

What was the result?

A night the guests distributed themselves. Branded frames in thousands of personal feeds, plus a clean press set for the brand.

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