Insights
Notes from the production office.
Event marketing, launches, photography, video, PR, venues and startups in Dubai. Short and useful.
Event marketing vs event production: what Dubai brands actually buy
An event that fills a room is production. An event that changes what the market thinks and does is marketing. Here is how we brief the difference.
How to choose a venue in Dubai without signing the wrong contract
Fifteen things a venue will not tell you in the first email, and why we check them before the client signs.
Why a photo booth belongs at a brand activation, not just a wedding
A branded photo booth is the cheapest content machine at the event. Here is what brands actually get from it.
Launching a new business in Dubai: why founders hire a producer
A founder can hire a producer at any stage between the idea and the launch date. Here is what the producer actually takes off your plate.