Ounass · Amina Muaddi
Amina Muaddi × Ounass pop-up
- Client
- Ounass · Amina Muaddi
- Year
- 2023
- Location
- Dubai
- Services
- Event marketing, Production, Guest list, Press, Photo, Video
What was the task?
Launch the Amina Muaddi pop-up for Ounass with an activation the city would talk about, and make sure the pictures leaving the room showed the product.
What did Spark do, and why?
One producer ran positioning, production, guest list and press. A mirrored architecture pavilion on the sand became the backdrop for every photo. The photo and video team worked a shot list built around product moments, not just guests.
What was the result?
Press and social coverage across the region. The celebrity moment was captured with the product in frame and distributed the same day.
