The Outlet Village
The Outlet Village lifestyle campaign
- Client
- The Outlet Village
- Year
- 2017
- Location
- Dubai
- Services
- Campaign production, Lifestyle photography, Casting, Styling, Location shoot
What was the task?
Give a retail destination a campaign library that sells the place as a day out, not as a building with shops in it.
What did Spark do, and why?
Casting and styling built around four stories: shopping, dining, family and active. Everything shot on location in natural light across the piazza, the arcade and the restaurants.
What was the result?
One shoot that covered OOH, social, print and in mall screens for the season.
Real work. Shot by us. No AI.
