Privé 7
Privé 7 beauty salon launch, Dubai and Abu Dhabi
- Client
- Privé 7
- Year
- 2023
- Location
- Dubai
- Services
- Brand launch strategy, Opening production, Guest list, Interior and portrait photography, Content bank
What was the task?
Take a new beauty salon from an empty space to a brand people book, and open the doors in front of the right audience.
What did Spark do, and why?
Launch strategy and the visual layer first, so the space, the print and the social all read as one brand. Then a gala opening with the team, partners and press. On the night the camera worked the room and the interiors; after it, a portrait series of the stylists and the services, which became the salon's content bank.
What was the result?
Two openings in two emirates and a partnership that is still running. The salon launched with its own photography instead of stock.
Real work. Shot by us. No AI.
