Gymshark
Gymshark store openings and activations
- Client
- Gymshark
- Year
- 2022 to 2024
- Location
- Dubai
- Services
- Event production, Store and pop-up openings, Photo and video content, Influencer selection and management, Community events, Masterclasses
What was the task?
Open and keep opening. Every launch needed a room full of the right people, content the brand could run for weeks, and creators who would actually post.
What did Spark do, and why?
We produced the events end to end: build, run of show, crew and guest flow. A photo and video team worked every one of them to a shot list written for social, not for an album. In parallel we handled the influencer side: selecting creators who fit the training audience, briefing them on site, giving them a shooting corner and the files the same evening.
What was the result?
A multi-year relationship across openings and activations, with every launch leaving the brand a content set and a wave of creator posts the same week.
Real work. Shot by us. No AI.
