Gymshark
Gymshark store openings and activations
- Client
- Gymshark
- Year
- 2022 to 2024
- Location
- Dubai
- Services
- Pop-up opening, Store openings, Content programs, Masterclasses, Creators
What was the task?
Open and keep opening: launch events, community workouts and creator content for a fast-growing brand in the region.
What did Spark do, and why?
Retail activation mechanics plus community events, with creators and content programs built into every opening.
What was the result?
Multi-year anchor relationship across openings and activations.
