Vera Wang · Mary Truffle
Vera Wang and Mary Truffle bridal presentation
- Client
- Vera Wang · Mary Truffle
- Year
- 2024
- Location
- Dubai
- Services
- Partnership agreements, Event production, PR and press, Brand presentation, Guest list, Photo
What was the task?
Bring a bridal collection in front of clients and press in Dubai, and turn the evening into a working partnership rather than a one-off show.
What did Spark do, and why?
We put the partnership together first and wrote the agreements between the brands, so everyone knew what they were contributing and what they were getting. Then the presentation: the runway inside the boutique, press seating, the guest list, the brand presentation deck and the backstage content. PR ran before, during and after, with the press set delivered while the story was still live.
What was the result?
A signed partnership between the brands, a full house of clients and press, and a delivered press and content set. The relationship continued past the show.
Real work. Shot by us. No AI.
