
GAP · Roger Vivier · Fendi · Nikki Beach · BoxPark
Brand activations and Spark Booth
- Client
- GAP · Roger Vivier · Fendi · Nikki Beach · BoxPark
- Year
- 2016 to 2019
- Location
- Dubai
- Services
- Retail activations, Spark Booth, Branded prints, Press wall, Event photography
What was the task?
Give brands a repeatable activation format that works in a store, on a terrace or in a mall atrium, with the same quality every time.
What did Spark do, and why?
One kit, one crew, one layout system. Booth with branded prints, a press wall sized to the space and a photographer covering the room around both.
What was the result?
A format brands came back to across seasons, with prints in guests hands on the night and a clean press set the next morning.















