Baghi
Baghi Wellness Resort
- Client
- Baghi
- Year
- 2025
- Location
- Georgia
- Services
- Producer, Concept and positioning, Brand identity and style, Service and offer design, Architecture photography, F&B photography, Reel, Press kit, Team assembly
What was the task?
Take a wellness resort that existed only as a building and a plan, and deliver everything a brand needs to open: what it stands for, what it sells, what it looks like and what it shows the world.
What did Spark do, and why?
One producer carried the whole thing. We wrote the concept and positioning, built the brand style and applied it across print, signage and digital, then designed the service offer itself: what the resort sells, in what packages, at what level. For production we assembled a large team, art director, photographers, videographer, stylist and local crew, and shot the property for five days as one story: architecture, treatment spaces, food and the forest.
What was the result?
The resort opened with a complete system: identity, service offer, launch materials, website visuals and press coverage. Our reference case for taking a brand from nothing to open.
Real work. Shot by us. No AI.
